Lila Calypso was a fashion brand (actually my fashion brand) that was sold between 2012 and 2016. The brand was named after my 9 year old niece in London. Lila was a mid to high price range dress brand full of colour, florals and embellishments. The quality was superb and was sold online and in-stores in over 40 retailers in Ireland and the UK. I was responsible for all art direction of the brand including all designs of garments and textile prints, marketing, promotions, advertising and anything visual.
Lila was gaining huge momentum but due to production costs we had to cease trading after 4 years. What an amazing experience but no regrets.
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