Fidelity

At Fidelity, I have played a pivotal role in the creation and design of pitch documents to support the Communications team in presenting to prospective clients. My work involves crafting visually compelling presentations that align with Fidelity’s messaging and dual branding, ensuring that the pitch process is both engaging and effective. In addition to pitch materials, I took the initiative to overhaul the entire client communications literature suite, which included newsletters, posters, flyers, digital invites, and emails. This ongoing process of continuous improvement has not only streamlined our communication efforts but also enhanced the client experience by providing clear, well-designed materials across various touchpoints.

One of my most significant contributions at Fidelity was my involvement in designing the user interface (UI) for the Virtual Pensions Centre (VPC), a groundbreaking project that won Gold at the European Digital Impact Awards in 2021 for Best Use of Digital. This platform has continued to evolve and improve, playing a crucial role in the company’s digital strategy. My design work in this project was recognized for its clarity, usability, and innovative approach, helping clients navigate their pensions with ease. Alongside these large-scale project.

My expertise extends to complex, long-form documents filled with intricate tables, graphics, infographics, and data. I truly enjoy working on these types of projects, which require attention to detail and an ability to translate complex information into visually digestible formats. One of the highlights of my career at Fidelity was the redesign of our ‘wake-up’ packs, which played a key role in Fidelity becoming the first UK pension company to receive the Fairer Finance and Plain Numbers Mark in 2024, a recognition of our commitment to clear and accessible client communication for all of our end customers regardless of their financial knowledge – to make their finances clear and easy to understand. www.fairerfinance.com

I am often called upon to provide fast, responsive design solutions, including interactive PDFs, web graphics, presentations, and more, often stepping in to resolve urgent challenges with a focus on quality and speed. I take pride in being the go-to problem solver, whether for interactive media or traditional design elements.